90z Back Pop-Up @Boxpark


17 Aug 18

Tell us about who you are and what you do?

90ZBACK is a vintage concept store for men and women who are reviving 90’s fashion in a contemporary form. Offering street and sportswear classics from the 90’s to early 2000’s, we provide premium pieces that are handpicked by our team around the globe.

Since launching in 2017, we opened our flagship store in Camden, applying a minimal concept throughout the store. This involves a rigorous product selection, vibrant art, accompanied with hip hop/jazz beats. By that, creating an aesthetically pleasing shopping experience for vintage consumers.


Which song best sums up your brand?

'Find A Way' by A Tribe Called Quest sums up our brand personality; cool, up-beat and cool!

Which piece from your current collection is your favourite?

Everything in our store is specially handpicked, each piece has its own story and uniqueness so it's pretty hard to choose a favourite. However, if we are to choose, our custom Ralph Lauren and Tommy Hilfiger Polo cropped shirts are a favourite.  


What’s the best reason to come to Shoreditch for a shopping spree?

Shoreditch BOXPARK is all about independent brands! It's not your usual high street, it is filled with unique concepts and products that are not found in other places. BOXPARK Shoreditch is the future of innovative fashion malls!  


What does the future hold for your brand?

90ZBACK was birthed to change perceptions of vintage shopping and vintage products by merging today's fashion with old school merchandise. We have plans to expand by opening more stores around the globe, giving our vintage lovers a chance to experience the 90ZBACK effect which is...great vibes, the dopest music and the best selection of products curated in the most minimal way, making the shopping experience smooth, enjoyable and unforgettable.