Ethical Stories, Ethical Me Pop-Up


10 Jun 18

Tell us about who you are and what you do?

Ethical Stories Ethical Me is an ethical fashion market place, with a collection focussing on jewellery, handbags, beachwear and clothing. Our names are Shivani and Sameena, and we are two sisters who found a hole in the London fashion market for ethical fashion pieces that were stylish, affordable and accessible. Our aim is to make the world a little smaller by bringing new ethical brands to the UK, and connecting our consumers with the artisans by telling the story behind each group artisans that we work with. Our products are sourced globally, from countries including Mexico, Guatemala, Honduras, Haiti, India, Kenya, the Philippines and Cambodia. Each product within our collection meets at least three of our ethical badges, which include Fair Trade, trade not aid, eco-friendly, vegan, cruelty free and organic. Through our ethos and carefully curated collection, we are able to empower both our artisans and the ladies who wear our products.


Which song best sums up your brand?

Cyndi Lauper – Girls Just Want To Have Fun! Who doesn’t want to have fun and walk in the sun?!


What can we expect from your stay at BOXPARK?

Summer vibes! We are bringing the best summer pieces from our collection to Shoreditch so your holiday purchases can look great and tell a beautiful story of empowerment. We will also be showing off our newest brand, Sami, for the first time. Sami designs beautiful handwoven clutch handbags, made using 100% vegan and eco-friendly materials, and we feel like Shoreditch is the perfect area to debut this collection.

Which piece from your current collection is your favourite?

Our new Lilac and Orange Tassel Clutch by Sami is definitely are favourite piece for summer. The colours are perfect for both the London and your sunny-escapes, and it is a great transitional piece for that day-to-night look.


What’s the best reason to come to Shoreditch for a shopping spree?

All of the independent fashion brands with a focus on design, quality and sustainability.


What’s your top Shoreditch tip?

To embrace the huge variety of fashions and cuisines available in the area! We both Shoreditch girls and so live and breathe the Shoreditch vibes!


What does the future hold for your brand?

We are looking to keep bringing on beautiful new brands that share our ethical ethos, and to keep doing pop-ups like this so we can meet all of our lovely customers. You can also find us online at .


You can catch Ethical Stories, Ethical Me's pop-up from Tuesday 12th - Sunday 17th June in unit 26 of Boxpark Shoreditch!