Loveday London Pop-Up @BOXPARK


18 Dec 17

So here it is, our final pop-up of 2017! Luxury lingerie, loungeware & candle brand 'Loveday London' will be helming our unit 26 pop-up in the week leading up to Christmas! Here's a few words from one of the brand reps:


Tell us about who you are and what you do?

Loveday London is a London based luxury lingerie and boudoir brand specialising in leather and lace designs. The brand is proudly made in Britain and has been stocked in Selfridges London and 50 stockists worldwide. 

In their third year of trading and having won 'best brand' for four consecutive years at lingerie trade shows, they have recently been nominated as 'best lingerie brand' by the prestigious Drapers Awards. 

Well known for their metallic and innovative lingerie, Loveday London also have a revolutionary patented bra sizing system which includes fully adjustable bra backs across three sizes (small, medium and large). This has been revolutionary in the industry allowing each wearer to obtain a perfectly bespoke fit.  'Don't know her bra size? No problem.' 

Fans include Lena Perminova, Rosie Fortescue, Abby Clancy, Rita Ora, Daisy Lowe and more. 


Which song best sums up your brand?

Muse – Feeling Good


What can we expect from your stay at BOXPARK?

Loveday London are so excited to bring a dose of boudoir glamour to Shoreditch. We’ll be doing instore competitions, exclusive discounts and giveaways. We promise it’ll be a really fun experience to come and spend time with us instore and you’ll leave feeling really good about yourself!


Which piece from your current collection is your favourite?

The Zerena Soft Cup Bra, it is unbelievably flattering!


What’s the best reason to come to Shoreditch for a shopping spree?

The quality of products available throughout BOXPARK is second to none. You can do all of your Christmas shopping in one fabulous place!


What’s your top Shoreditch tip?

Once you’ve finished purchasing your Loveday London lingerie be sure to check out The Curtain Hotel – never was there a better environment to make use of your new luxury lingerie purchases.


What does the future hold for your brand?

Our pop-up at BOXPARK is our first of its kind and we’re really excited to do more in the way of pop-ups throughout the next year as our range expands. Seeing the thrill of our happy customers has always been our favourite part!


You can catch Loveday London's pop-up from Tuesday 19th - Sunday 24th December in unit 26 of BOXPARK Shoreditch!