POP-UP: Jamii

Shoreditch

20 Oct 21

We are delighted to welcome back Jamii to BOXPARK Shoreditch for another pop-up shop, for a limited time only.

Jamii are an online marketplace and discount card for Black British brands! Jamii are on a mission to make buying from black-owned businesses as easy and convenient as possible, to the end that it uplifts the community as a whole.

This is their second pop-up shop, bringing together 22 of our partnered businesses into one space to be easily discovered and shopped.

We caught up with them to find out more...

Tell us about yourself...

Launched in response to the first wave of the Black Lives Matter movement in 2016, our mission is to make buying from black businesses as frictionless as possible. We started life as a discount card - which is still our flagship initiative - and have since evolved to include an online marketplace, events and programming to provide black founders with all they need to succeed.

Which song best sums up your brand?

Jimmy Cliff - The Harder They Come

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What can we expect from your stay at BOXPARK?

We'll be home to 22 incredible businesses - products will range from afro haircare to skincare to greetings cards to fitness wear, something for everyone! And lots of orange, of course.

Which item from your current selection is your favourite?

It's so tricky to choose just one, but we do love art!