Pop-up: Prim


12 Oct 21

We are delighted to welcome PRIM to BOXPARK Shoreditch for a week-long pop-up in unit 15.

PRIM is a unique platform dedicated to educating, connecting, documenting and sharing the myriad of stories that exist by people of Black ancestry. Their goal is to make stories of African, Caribbean and Afro-Latinx fam accessible to all. From a pioneering author’s catalogue and written stories to video readings, films, documentaries, photography and more, you’ll find it all on PRIM.

We caught up with the team to find out more…

Tell us about yourself…

We started PRIM by producing our book club OKHA dedicated to written stories by queer and Black authors, but this was just one way to engage in storytelling. We really want to hone in on two core things at PRIM – knowledge and visibility. Knowledge because through engaging in a variety of stories we learn, discover and grow. Visibility because the Black community is important, and we want our community to know we’re here, especially the queer community. We connect with our community in person but it’s important to have a digital space – a place that allows us to connect with the queer and Black community around the world easily and meaningfully.

Which song best sums up your brand?

This is a very hard question! I’m going to go with Keep On Movin’ by Soul II Soul

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What can we expect from your stay at BOXPARK?

A steady stream of fantastic books by people of Black ancestry you can purchase, artwork on display, PRIM merch, sensory Aesop scents, an audiobook station and a community library where you can drop a book and take one. Oh and of course music from our PRIM curated playlist all week! We’ll also be hosting some events alongside the pop-up too.

Which item from your current SELECTION is your favourite?

Community Library – it’s so important to us to ensure our fam can enjoy reading and engaging in written storytelling without money being a barrier. This is what makes PRIM even more accessible and helps our community get to know more and more Black authors.