Effortless essentials that are made to last
TRU Barbados — Unit 11
Emilee, a young island girl, born + raised on the shores of Barbados took her passion/slight obsession for soft tees + premium denim and founded her dream brand, TRU.
Inspired by the simplicity of island life, TRU promotes slow fashion by ethically producing each collection in small batches.
Designing effortless essentials that are made to last. Known for our luxe tees, premium denim + soon to be loungewear.
#TRUTOYOU - the core of the brand. It's more than just being yourself, it's being yourself unapologetically.
Building a community of strong, diverse, independent, likeminded women who inspire + support one another is one of the main goals.
TRU is growing not just as a brand but with their customers aka TRUPERS, sharing the journey + staying connected on social media.
"From producing tees in Barbados, to producing 3 signature styles in Colombia, to launching the online store, to a year of popup shops around London, to falling in love with Shoreditch + now having my dream of opening my first flagship store in my favorite place, Boxpark Shoreditch - what a journey it's been + I'm only just getting started!" -Emilee
TRU•MAN; an essential brand for the classic man. Look out for this new range coming in November 2020! #ATRUMAN
Tagged with: essentials, loungewear, premium denim, slow fashion brand, independent brand, t-shirts, sweatshirts, lifestyle, streetwear, bodysuits