Spotlight: Smoky Boys


6 Mar 19

Delicious BBQ casual dining? It can only be Smoky Boys at Boxpark Wembley. We caught up with Smoky’s PR chief, Humayun to find out more.

Tell us who you are and what you do.

I’m Humayun Hussain, the PR Consultant to Smoky Boys. I assist in promoting this quality, burger and barbecue, casual dining restaurant group.

How did Smoky Boys come about?

Smoky Boys has a pedigree which is second to none. Its owners are such experienced individuals in the food and restaurant space that they have a number of successful businesses to their name, from Kishmish, a reputable, fine dining Indian restaurant in London, to going on to open a world cuisine establishment named Plan Eat. The eatery which followed, very much a precursor to Smoky Boys and located right next door to Kishmish, was Burgers of Broadway, which proved an instant hit with its “Americanised” formula of burgers and grills. Sensing that there was clearly mileage in such a concept, the first site of Smoky Boys was launched at the end of 2015. A Halal meat operation, Smoky Boys became gradually became a name to be reckoned with!

What song best sums up your brand?

Eat It by Weird Al

What can customers expect from you at Boxpark Wembley?

The kind of wonderfully flavoured food which Smoky Boys has come to be renowned for, from mouthwatering “bites” to signature burgers, grilled chicken, beef dogs, shakes and more!

What is your favourite dish on your menu?

I can never say no to one of our delicious burgers.

Which other Boxpark trader would you recommend to customers?

A great love of Thai food means that Thai Express is a winner, especially as it offers Thai street food; it is simply an irresistible offering.

What is your favourite thing about Wembley?

The diversity of the area, the buzz and the excitement. Its always been a busy square meal, particularly due to the iconic Wembley Stadium and all the offices and hotels, but with the area getting ever better with more shops, great places to eat and the addition of a new Boxpark, it’s a great place to be!

Follow Smoky Boys on Instagram for more mouthwatering meals!