The Little Vegan Pop Up Shop


20 Mar 18

Superdrug is taking its love of all things vegan to new heights, this Spring, as they bring their Little Vegan Pop Up Shop to Boxpark Shoreditch.

Veganuary 2018 was officially the biggest ever month for vegan beauty with almost 3,500 searches for vegan beauty products on their website in the first week alone! Instagram is currently home to nearly 3.2 million posts relating to veganism with #VeganLife being the top rated picture tag. In fact, a Google search of 'vegan beauty' now yields a hefty 26.5 million results! That's a lot of hits. 

So, as the world becomes increasingly more health conscious and mindful of animal welfare, Superdrug has been focussing on changing formulations in order to give their customers their biggest ever range of vegan-friendly products. This is in addition to their B Collection, which was launched as the first high street brand to offer a complete range of vegan and cruelty-free makeup, skincare, grooming and beauty accessories.

This week, The Little Vegan Pop Up Shop will be landing at Boxpark Shoreditch with their full range of vegan options for you to try and buy. 

Simon Comins, Superdrug's Commercial Director, says; “We’ve embraced the vegan movement at Superdrug and are delighted that we now offer a thousand products under our own label.  Vegan customers can come into store and pick up everything they need from hair products to foot spray and everything in between. Our technical team are constantly evolving formulations and meeting technical challenges to make products suitable for vegans.  Coupled with our commitment to cruelty free beauty, everything in our own brand beauty and toiletries range carries the leaping bunny symbol of Cruelty Free International, our customers tell us that they’ve come to rely on our stores for our own brand products.”

To top it all off, Superdrug will also be dishing out delicious vegan cupcakes, on launch day, for FREE!

The Little Vegan Pop Up Shop is arrives on 21 March, and you can find their quality, cruelty-free products and tasty treats in Unit 6.