The Benchwarmer’s 90’s NBA All-Star Jam Pop-Up @BOXPARK


8 Feb 17

Coinciding with the upcoming NBA’s All Star weekend in New Orleans, we've brought in 'The Benchwarmer' in for a NBA 90's All-Star Jam pop-up! They will be providing an outlet for the growing number of NBA fans in the UK, 90s All-Star JAM will celebrate "the undeniable golden decade of the NBA, the 90s!". We caught up with Sammy Gunnell A.K.A. 'The Benchwarmer' to find out a bit more about his brand and what to expect:


Tell us about who you are and what you do?

My name's Sammy and I spent my teenage years being obsessed with NBA Basketball. I fell in love with the style and excitement of the game, the awesome design of the jerseys and the personalities on the court. As an adult, I began to showcase some of my old memorabilia and collection via social media and became locked into a worldwide community of 90s NBA enthusiasts. After buying, selling and swapping some of my old gear, I became inspired to share my passion with UK basketball fans and connecting with like minded people. I now appear at pop up events and sneaker conventions, journeying to one day opening a permanent store. As a teenager I played for my local basketball team but was rarely the best player on the court, in fact, I spent most of my time warming the bench. Who would of thought that The Benchwarmer would end up being the coolest guy on the block?! 


Which song best sums up your brand?

'I wish' by Skee Lo. Skee-Lo took an embarrassing and potentially disheartening situation and made it into a classic rap banger! My brand 'The Benchwarmer' doesn't take itself too seriously, turning seemingly useless nerdy NBA knowledge and shattered teenage dreams into nostalgic excitement and fun. 


What can we expect from your stay at BOXPARK?

During my stay, everyone will be wondering what's going on at unit 26! 90s All-Star Jam is guaranteed to be buzzing with music, vibrant visuals and friendly banter. There will be opportunity to participate in an NBA Jam tournament on an original NBA Jam arcade machine. Sign up for our launch event featuring Pizza, drinks, giveaways and special guests. The week will also engage with competitions and plenty to post about on social media.


Which item from your current collection is your favourite?

My favourite item is my game-worn Shawn Kemp Seattle Supersonics jersey. He's my 90s basketball hero and I sometimes put it on and pretend to be him when nobody's looking!


What’s the best reason to come to Shoreditch for a shopping spree?

The best reason to come to Shoreditch for a shopping spree is that you're sure to leave with something that you can't find anywhere else in London. The shops in Boxpark are small enough to feel personal and exclusive but the Boxpark is big enough to keep you fed, watered and engaged for as long as you need.


What does the future hold for your brand?

In five years I'd love to be collaborating with like minded brands and individuals to continue growing an exciting and engaging experience for those who get involved with the 90s NBA buzz. A permanent store would be awesome, one which keeps evolving and surprising guests with new and exciting products to engage with and invites enthusiasts to participate in the journey would be a dream come true.


You can catch the 90's NBA All-Star pop-up from Tuesday 14th February - Sunday 19th February in unit 26!