Tobias & The Bear Pop-Up @BOXPARK


20 Sep 17

We have Kidswear brand ‘Tobias & The Bear’ popping up in unit 26 next week! Here’s some more info on them:


Tell us about who you are and what you do?

Tobias & the Bear is a unisex kidswear brand for babies and children aged 0 to 6yrs. Easy to wear and made from super soft cotton, we’re all about that perfect mix of comfort and cool, focusing on prints and styles that design-conscious parents will love as much as their little ones. Plus, the collections are all expertly produced in the UK to the highest ethical standards.


Which song best sums up your brand?

Iggy Pop’s Real Wild Child. Kids can be pretty wild! And the brand was started after we both had boys, and they both love it. It’s definitely got the Toby and Arlo stamp of approval.


What can we expect from your stay at BOXPARK?

A large dose of retro cool! If you grew up with Snoopy and Charlie Brown you’ll love our Tobias & the Bear X Peanuts Collection which we’re launching at Box Park. We used the brand’s incredible animation archive to create a capsule of pieces that capture all the best bits of the characters. Imbued with our unique design twist, they feel super modern – think monochrome patterns, bold punches of colour, and a little whimsy.

Which piece from your current collection is your favourite?

It would have to be our iconic Just Call Me Fox Leggings.


What’s the best reason to come to Shoreditch for a shopping spree?

You’ll see us! But aside from that, there are so many great independent retailers – you really can discover an array of pieces you won’t find anywhere else. Plus, you’re in the heart of Shoreditch so amazing bars and restaurants are right on the literal doorstep!


What’s your top Shoreditch tip?

You can while away a day within just a few streets. Grab your morning caffeine fix at Cargo, a manicure at Shoreditch Nails, lunch in Dishoom and book the rooftop at Boundary for drinks. And why not go wild and indulge in a room at The Curtain one night.


What does the future hold for your brand?

More great prints, more great pieces and more collaborations.


You can catch Tobias & the Bear’s pop-up from Tuesday 26th September – Sunday 1st October in unit 26 of BOXPARK Shoreditch!