Uggla Pop-Up @BOXPARK


24 Apr 18

Tell us about who you are and what you do?

We are Uggla, a fashion store website based in Tokyo. We are featuring Northern and Eastern European brands.


Which song best sums up your brand?

Laibach – Drzava


What can we expect from your stay at BOXPARK?

We will bring brand new Russian and Danish brands. Russian fashion is now becoming a trend all over the world. We would like to bring the newest trend from Tokyo to London!


Which piece from your current collection is your favourite?

T3CM sweat shirt with KV


What’s the best reason to come to Shoreditch for a shopping spree?

To find good vintage clothes and street fashion.


What’s your top Shoreditch tip?

To check out the street art and murals around Shoreditch!


What does the future hold for your brand?

We have done many popup shops in Japan, so after we do this popup in London, we would like to do more popups in cool cities all over the world!


You can catch Uggla's pop-up from Tuesday 24th - Sunday 29th April in unit 26 of Boxpark Shoreditch!