Uppercut Deluxe Pop-Up @BOXPARK


17 Jan 18

Keeping up with the previous pop-up's theme of hairstyling/ hair care, we've got 'Uppercut Deluxe' next in our unit 26 for a two week residency. We'll leave it to them to explain what to expect:

Tell us about who you are and what you do?

Inspired by the timeless style of the 1950s barbershops, Uppercut Deluxe holds a modern, yet traditional approach to men’s grooming. Uppercut Deluxe is a proudly Australian born brand and delivers a core range of high quality grooming products for men.

Uppercut Deluxe was born through frustration of mediocre products that didn’t suit the vibe of core barbershops. The founders, who are Barbers themselves, use the product every day in their shop and constantly challenge themselves to create timeless products that men can use for their lifetime. Today, Uppercut Deluxe is committed to creating the highest quality products that will go the distance and deliver that knock out look.


Which song best sums up your brand?

We have been influenced by so many different genres and so many great artists, it’s hard to narrow it down to just one favourite song. Though, if we had to pick a favourite it would definitely be something by The Clash.


What can we expect from your stay at BOXPARK?

We’re going to recreate the classic old school barbershop in the heart of BOXPARK, giving our visitors a real taste of the Uppercut Deluxe brand. We have gathered up some of London’s top Barbers, who are keen to show off their skills, so expect some sharp cuts getting around.

We will be offering free haircuts to any guys who purchase any of our pomades at £17.00. Beard trims will also be available for free with the purchase of Beard Balm at £13.00.

We want to give everyone an opportunity to have a hands-on experience with our brand and some product in their hair, so we’ll have plenty of samples available as well.


Which piece from your current collection is your favourite?

Uppercut Deluxe has a product to suit every type of hair and something for every style. Our Deluxe Pomade holds a close place to our heart. It was our first product and still remains to be the one of our most sought after. It delivers the right amount of shine and strong hold making it perfect for the classic looks, like High Pomps or Side Parts. Though, our newest styling product, Easy Hold, is definitely proving to be a crowd favourite. It’s gives a very natural, matt finish and is perfect for creating texture and volume.


What’s the best reason to come to Shoreditch for a shopping spree?

BOXPARK has a little bit of everything, awesome food and some great brands.

This is going to be the first Uppercut Deluxe barbershop and retail outlet - a chance to immerse yourself in the brand and purchase anything from the range. By visiting you’ll have the chance to not only meet some of the best barbers in London, but have your haircut by them, for free.


What’s your top Shoreditch tip?

There is some great food around, so come hungry. We love the burgers at Black Bear.

We’d recommend getting down early in the week to book a slot with one of our Barbers, before they fill up. Also, sign up to our mailing list, holla at us on Instagram and we’ll sort you out with some free stuff.


What does the future hold for your brand?

We know that we have to pay our dues to enjoy the good times. With growing demand worldwide we are going to maintain our commitment to barbers. We’re going to continue to create our high-quality products and make sure barbers have everything they need to make sure the customer gets what they want.


You can catch Uppercut Deluxe's pop-up from Tuesday 23rd January - Sunday 4th February in unit 26 of BOXPARK Shoreditch!