#Weetaboxpark comes to BOXPARK Wembley for Women’s World Cup 2023


19 Jul 23

We’ve partnered with Weetabix to bring you Weetaboxpark, the ultimate fan zone experience for the biggest women’s tournament this summer. Join us to cheer on the Lionesses whilst attempting to set an exciting record!



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Weetabix, the nation’s favourite cereal brand, is teaming up with BOXPARK Wembley to create a football extravaganza like no other. Introducing Weetaboxpark, the place to be for the summer’s biggest football tournament starting this July.

Join us for two games to cheer on the team whilst enjoying a healthy and wholesome Weetabix breakfast. On Saturday 22nd July, watch as England kick off the tournament against Haiti, and Friday 28th July, as they come head-to-head with Denmark in the group stage.

Weetabix believe in the power of a proper breakfast that sets you up for the day, leaving you feeling ready to tackle whatever’s ahead – big or small – giving you the Weetabix advantage. That’s why we are treating footie fans to a Weetabix breakfast bar for supporters to enjoy a delicious breakfast, along with fun football activities for all the family, DJs and even a football fun zone to try out your very own trick shots before the big game.

With the Lionesses kicking off their FIRST match of the big summer tournament against Haiti, we are attempting something very special that will encourage EVERYONE to celebrate these extraordinary women and wake up to women’s football with Weetabix.   

As a nation we love goal celebrations. Whether its iconic moves like the robot or Suii – we all cheer with joy when our favourite footballer busts a groove as they mark a brilliant goal! We also love to replicate these moves ourselves – helping us to feel a part of the action. 

That’s why we’re attempting a NEW world record that will unite football fans to celebrate the Lionesses and how proud we are of them. Led by serious football fan and dancing queen, Rachel Riley, we’ll be delivering a flash mob style dance featuring some of the nation’s favourite goal celebrations of all time (revealed by research).

With hundreds recreating these much-loved moves in unison, Rachel and our crowd will come together to show the Lionesses how proud we are of them.

To note, this record breaking get together will kick off a social media led competition where we’re inviting everyone to share them doing the Weetabix goal celebration dance to be in with a chance of winning £1,000. All they have to do is upload their attempt (on Instagram or TikTok), follow Weetabix and use the hashtag #WeetabixCelebrationDance.


Get ready to dance!


Date: Saturday 22nd July England vs Haiti

Time: Arrive from 9.30, Kick off 10:30AM

Location: Boxpark Wembley, Wembley Park, Wembley HA9 0JT

Link: Book tickets here


Date: Friday 28th July England vs Denmark

Time: Arrive from 8.30, Kick off 09:30AM

Location: Boxpark Wembley, Wembley Park, Wembley HA9 0JT

Link: Book tickets here