Where’s That Bear? Pop-Up @BOXPARK


22 Nov 17

Childrenswear brand 'Where's That Bear?' are next up in our unit 26 pop-up! We caught up with their team to gather more info on what to expect:


Tell us about who you are and what you do?

Where’s that Bear? was born in London. Founded by two friends, a fashion designer and a stylist, we’re a company with a big personality that’s devoted to a love of children and fashion.

We got together to design a clothing line that’s bold, playfully practical, hard wearing and lots of fun. We want kids to enjoy putting outfits together, and to put smiles on faces as we all get dressed in the morning. Children can be creative, mixing and matching our clothes as they play with the collection that we had so much fun creating.

Bear loves hide and seek, he’s hiding on each item in the collection!


Which song best sums up your brand?

“The Food Clothes Song” by Sparkysongs - a song about having fun with clothes (and food!) by a local entertainer much loved by our children and many others. It encapsulates the fun and creativity that’s core to our brand, and kids and adults always laugh out loud when they hear it.


What can we expect from your stay at BOXPARK?

We’ve launching our extra special personalised embroidered jersey jumpers! This winter season it’s all about customisation, and we’ve upgraded our best-selling jersey line so you can get your kids winter jumpers with their name on – all just in time for Christmas. Our beautiful Autumn / Winter collection, recently launched and flying off the shelves, will also be on show and ready to buy.

Which piece from your current collection is your favourite?

Our new Snuggle Jersey Dress is totally amazing. Lots of mums have asked us to make an adult size version! It’s a beautiful shade of pink, perfectly on trend for Autumn / Winter 2017. It works with all skin complexions and is super comfy for little Bears.


What’s the best reason to come to Shoreditch for a shopping spree?

The Where’s that Bear? Pop-Up shop of course! Shoreditch is home to so many cool independent brands that you’re sure to find loads of unique and unexpected buys, and it’s got an exciting, fun shopping atmosphere that’s hard to find anywhere else.


What’s your top Shoreditch tip?

Don’t be afraid to try something new and shop independent brands! And with so many shops and restaurants to choose from, make sure you’ve got loads of time to spare.


What does the future hold for your brand?

We’re launching some great new lines in the coming months, and there’s some extra special surprises that kids will love. There’s lots of pop-ups and events booked in for this year and next, and our wonderful team of UK and world-wide stockist is growing fast, so look out for us on a high street near you soon!

You can catch Where's That Bear?'s pop-up from Tuesday 28th November - Sunday 3rd December 2017 in unit 26 of BOXPARK Shoreditch!