XDreams Pop-Up @BOXPARK Shoreditch


26 Jul 17

As a fresh month approaches, we've brought in a fresh, up and coming clothing brand in our unit 26. XDreams is a mysterious brand that is well-sought after although limited. We got someone from their team to answer a few questions about the brand:


Tell us about who you are and what you do?

Giovanni Henry. 22 years young. Creative director & visionary behind the brand XDREAMS. Unlike many creatives, Giovanni didn't take a route that led him to studying art or fashion at University. Giovanni dropped out of college age 18 which gave him the opportunity to work full time to make enough money for his brand.

Using a social media platform such as Instagram ( @giovannixdreams ) started designing 1 of 1 pieces for himself which took a quick demand and interest. He launched his first collection at Boxpark supported by Fresh Laces on the 5th December 2015 that sold out within hours of opening!


Which song best sums up your brand?

Music is a form art & I believe their is not one song that can sum up XDREAMS.


What can we expect from your stay at BOXPARK?

BOXPARK Shoreditch will be the ONLY place in London, England the XDREAMS 'Notorious' collection will be available. 

Which piece from your current collection is your favourite?

It's got to be the Yellow or Black XDREAMS tracksuit. Why? Well it's clear to see the whole fashion runway is trading the average distressed denim for the cliche joggers/bottoms with the stripes down the sides. Nowadays its so easy to be versatile with joggers. 


What’s the best reason to come to Shoreditch for a shopping spree?

Shoreditch is a place where inspiration is on every corner, from the selection of high end & streetwear stores, to the kids that make wearing a bath robe look cool a f**K.


What’s your top Shoreditch tip?

Be yourself.


What does the future hold for your brand?

Expect the unexpected, Direction over speed.


You can catch XDream's pop-up from Tuesday 1st August - Sunday 6th August in unit 26 of BOXPARK Shoreditch!